Accenture has announced Mark Green as its new Lead for Accenture Interactive Australia and New Zealand (ANZ), effective immediately. Green is currently Group CEO and co-founder of award-winning creative agency The Monkeys which was acquired by Accenture in 2017. He will maintain his role as Group CEO of The Monkeys.
Businesses need a holisitic company-wide understanding of brand driven from the CEO, not the CMO, argues Adam Ferrier, Founder of Thinkerbell. He said businesses that can get the board and CEO to understand what creativity and brand building is all about will have a strong competitive advantage. “What you need