Magento

Consumers are constantly bombarded with products and deals through emails, push notifications and social media. This can be overwhelming, which is problematic for brands. A recent Magento study, Something for Something, Brand Utility: Listening To Customer Feedback, Responding With Better Experiences argued that to counteract this saturation brands should listen to customers

The holiday season is the optimal selling time for merchants — the season accounts for half of all annual sales and shopping events like Black Friday provide even more engagement opportunities. The Magento ebook, The Journey of a Gift, discusses how merchants need to consider all stages of a product’s journey to

There is a saying in marketing, that B2B buyers are 80 per cent sure of what their decision will be before they enter the market. Nonetheless, many B2B sellers are relying on word of mouth to build their pipelines. There is a huge opportunity for those in B2B to enter

hybrid platform collaboration

While the traditional distinction between B2B and B2C marketing has been long established, it is worth questioning whether this is still a valid distinction. It is becoming more common, for instance, for B2B companies to see the benefit of being able to use online channels to sell directly to clients.

Consumer expectations and behaviours are changing more rapidly than enterprise technology, forcing retailers to rethink how they design and architect their technology stacks to differentiate their offerings and avoid racking up technical debt. One approach to this conundrum, which is gaining more airtime in conferences and discussions between vendors, consultants,

digital ecosystem

Companies that invest in transformation of experience — across people, process and technology — demonstrate superior performance compared to those who do not. The Adobe-commissioned Forrester report, The Business Impact Of Investing In Experience, A Spotlight On Asia Pacific, noted that firms which have been defined as experience-driven businesses consistently deliver

donuts sweet temptation irresistible

Once an enterprise has set up its ecommerce platform, it needs to decide how it will entice its customers – new and old – through the entirety of the customer experience journey. In the Magento ebook, Want to Build an Irresistible eCommerce Experience? the authors say retailers will need to

Magento has unveiled Magento Commerce branded stores for Amazon sellers, an offering which will run on AWS and allow customers to manage their online presence through their own online store and Amazon.com. The ecommerce platform, now owned by Adobe, said its new service is built to deliver faster page load

Magento CEO Mark Lavelle is leaving the business almost one year after Adobe acquired the ecommerce platform for US$1.7 billion. Founded in 2008, Magento was sold to eBay in 2011. Ebay then offloaded Magento in 2015 to global private equity firm, Permira Funds, which allowed the business to run as

tablet web apps retail ecommerce

Whether you are a dedicated online retailer, an online brand or simply sell through digital channels, all retail businesses are facing the same issue: the shift of consumers and transactions from desktop to mobile. And, according to Peter Sheldon, Senior Director for Strategy at Magento, “The acceleration has happened faster