Madtech

Ever rising customer expectations, disparate data sources and balancing privacy with personalisation are the key concerns for global marketers. According to Salesforce’s 5th State of Marketing Report released this week, nearly a third (32 per cent) of ANZ marketers feel challenged to balance personalisation with privacy. That’s on par with

stock market

Marketing technology (martech) and advertising technology (ad tech) will increasingly resemble fintech. In turn that will lead to a world where marketers can buy and sell audiences on the stock exchange, in just the same way that investors trade frozen oranges and pork bellies according to Tim Whitfield, director, technical

Neither ad tech nor martech is flawless when it comes to attribution. At a recent roundtable discussion hosted by Which-50, industry experts discussed the possibility of alleviating these flaws through the combination of both disciplines. Download the Convergence of AdTech and Martech An incorporation of martech potentially advances ad tech’s

If the merger of ad tech and martech enables more marketers to execute their own media buys, agencies will find themselves in an interesting position. The changing role of agencies was one of the key points of discussion during a recent roundtable hosted by Which-50 in Sydney, addressing the implications