Loyalty programs

Australian consumers don’t just want discounts from their loyalty programs, they are also interested in rewards with social impact according to new research.   The report For Love or Money 2020 is based on an online survey of more than 1,000 Australians who are members of at least one loyalty program. Now

Digital channels are playing a more important role in the way customers interact with loyalty programs but shoppers are also concerned over the security of their data, according to a new Australian study. The study 
For Love or Money 2019, commissioned by The Point of Loyalty, surveyed 1,000 Australian consumers

All that investment in loyalty programs (and in the technology underpinning it) may just have been a very bad idea, according to new research by McKinsey and Company. According to the management consultants, digital technologies have transformed the customer journey so radically that you are probably more likely to get