loyalty program

Brands do not (and should not) improve customer experience (CX) simply because it feels right to have happier customers. The reason to invest in CX is to deliver more loyal customers—customers who spend more, churn less, are less costly to serve, inclined to recommend or refer others, and more likely

blockchain

Can disparate loyalty programs from different companies be efficiently bound together to enable loyalty points to operate as a digital currency — similar to bitcoin? Possibly, according to Deloitte, which says blockchain could form the bedrock of a system that unifies all of a consumers loyalty programmes in a single