Liz Miller

Digital channels such as social media, alternative news sources, blogging, and crowdsourcing have become critical in the fight for social justice. Campaigns that harness people power through online platforms can add pressure to decision-makers and can shift the outcome of diplomatic and political agendas.  But despite the often fraught relationship

One of the most compelling themes of the digital sector over the last 10 years is the rise of the API economy. While the global giants are all well known, the path they traveled created a new way of thinking about business and stands along-side smart mobility as the most

Twenty-five years ago this week, Doug Weaver was the Eastern Advertising Director for Wired Magazine when he and his team sold the first banner ad to AT&T. From little things, big things grow. This year brands will spend over half a trillion dollars on digital advertising, representing over 60 per

Brand versus performance marketing

If you want to see an insurgent digital company that ticks all the boxes of contemporary Internet nomenclature, it would be hard to go past Zuper. An innovative fintech, its members sit at the core of the business, crowdsourcing the expertise needed to pick trends, build products and even help

Attribution, ROI

As brand advertising takes on more of the characteristics of performance, inevitably there will be a push to more directly attribute sales to a category of marketing spend that has avoided such scrutiny in the past. We asked sell and buy-side marketers around the region how likely this is. The future of advertising is