LiveRamp

For adtech and martech to work together, the core focus needs to be the consumer, says Adele Wieser, Regional Managing Director, APAC at Index Exchange.  During a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Wieser posed the question, “How do we make a very consumer-centric approach to

When third-party cookies eventually disappear, brands will need to change their strategies.  During a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Ben Campbell, Nine’s Director of Advertising and Data Products, said that brands are going to have to get much closer to their digital activity — particularly

Cookie, Biscuit

Third-party cookies are foundational to how adtech works today. Adtech is deeply linked to the third-party cookie, but this is all going to change within two years.  At a LiveRamp panel discussion entitled Online Identity in a Cookieless World, Travis Clinger, VP Global Strategy and Partnerships at LiveRamp, said the

customer data, identity

LiveRamp has launched its global data marketplace – IdentityLink Data Store – in Australia today, providing a platform for organisations to monetise their data. Australia and Japan are the first two markets to go live with the new feature, which enables the ethical use of information for both data sellers

Acxiom has changed its name to LiveRamp after completing the sale of its Acxiom Marketing Solutions (AMS) business to the Interpublic Group (IPG) for $2.3 billion this week. The acquisition brings together IPG’s media, creative, marketing services and analytics capabilities, global scale and consumer insights, with Acxiom’s expertise in identity,

LiveRamp, an Acxiom company and provider of omnichannel identity resolution, has launched IdentityLink, its identity resolution service, in Australia. IdentityLink enables brands to connect people, data, and devices to construct an omnichannel view of the consumer and serve consumers in a privacy-conscious way. This view can be activated to connect