Tech outfits like Adobe, Salesforce, Teradata and Akamai feature very heavily in a study identifying the world’s most socially engaged companies, based on an analysis of LinkedIn data. Engagement matters, with the study — and subsequent research by Gallup and Altimeter Group — revealing that engaged companies are better at

AXA has bet large on LinkedIn, as part of a digital transformation strategy aimed at turning the company into the leading digital and multi-access insurer around the world. The company claims it is the first European insurance organisation to co-operate with LinkedIn globally across all three of the social media platform’s

LinkedIn Premium is the clear preference for intelligence gathering for sales professionals, according to a study by crowdsourcing site G2 Crowd. Only two other companies — Capital IQ and DiscoverOrg — are playing the in the same ball park, and nobody else is even in the car park. Sales intelligence

Facebook and LinkedIn are the clear social media channel preferences for digital marketers, according to a study by Social Media Examiner. Twitter is the third preference, while YouTube delivers a surprisingly strong showing. In the survey, Facebook registered almost 100 per cent usage (actually 97) for B2C marketers, and just

Imagine the Wall Street Journal, the New York Times, the Financial Times and the Australian Financial Review all rolled into one and then giganticised by powerful alien steroids. Welcome to LinkedIn, which broke through 300 million users for the first time at the end of April. The company says those

Organisations with funded, well-run content marketing programs are starting to look very different to those without, according to the latest report ‘Content marketing in Australia: 2014 benchmarks, budgets and trends 2014’. The most effective channels for content marketing are eNewsletters, events and research reports are considered the most effective tactics,