life

Is Alphabet Google’s mid life crisis or an Apple iPod moment? Google’s announcement that it would rebrand itself and restructure into a new holding company called Alphabet, is notable not just for its news value – but its timing. ‘The Brand Formerly Known As Google’ intends to be a conglomerate

It has never been more important for marketers to get closer to real life, says Google’s head of marketing, Lucinda Barlow. “As marketers, we’re inundated with data, but this is actually where we need to get back and closer to real life,” she said. “We need to bring out our

There is an alarming disconnect between the importance companies attach to their digital marketing initiatives and the actual effort and resource they are putting into it according to a US study of 200 senior marketers by Finch Brands and Netplus Digital Pulse. Despite this red flag companies are set to pour