King

Wow. Media intelligence firm Isentia has announced it has acquired content marketing company King Content for a deal reported to be $48 million. The acquisition further diversifies Isentia’s services across owned and earned media in one of the fastest growing segments of the communications and marketing industries. King Content is

Three quarters of American’s aged 12 to 24 use Facebook, but just as importantly, two other Facebook properties, Instagram and Whatsapp make the top ten. The other social belle is Snapchat which now attracts comfortably half of the teeny bopper set. According to a blog by Edison Research and Triton Digital their

We have written before about the disastrous impact of Facebook’s stranglehold on brand engagement within the social network. Deeper analysis, however, reveals that there is an upside. Once again — in the manner of the web — when the consumer wins, everyone wins. According to a study by Social Bakers, and