Kenshoo

Wego is a Singapore based travel service which lets consumers search over 700 travel sites to compare and book flights, hotels and activities. VP, Digital Marketing at Wego Divya Ramaswamy describes the challenges facing travel marketers in the region. The interview is part of Kenshoo’s newly released paper called “Digital

A clear cross-device strategy is more important than ever. While there are increasingly more smartphone users and tablet owners, most digital consumers are not necessarily planning on replacing one type of device with another. Rather, they are using multiple access points to get online. On average, 67 per cent of

The travel sector faces challenges every year with increasing competition and fluctuating market trends. Marketers need to be on top of their game to drive consistent performance despite a volatile market — remaining nimble enough to handle any challenge or opportunity in their path The recent Kenshoo research paper called

The travel industry has unmistakably evolved over the last decade due to the development of the web and impact of digital marketing, with many people acting as their own travel agent. The web makes it convenient to research, compare deals, and book your own travel, especially while on the go

The decision by Instagram to open its API to 40 marketing tech companies has paid off handsomely. This company announced this week it has secured more than 200,000 advertisers. That’ an even better result than Twitter, for instance, which had a four-year head start on the popular mobile app. The appeal

Kenshoo today released its new Infinity Tag which it says helps marketers better understand the role their digital campaigns played in customer transactions.  and importantly assign attribution. The tag itself is an upgraded conversion pixel designed to help marketers optimize their digital marketing campaigns . Infinity Tag elevates campaign performance by

Search advertising spending in Asia Pacific continues to experience robust growth according to Kenshoo’s analysis. Indeed Asia Pacific and Japan (APJ) is now the fastest growing region for search advertising in the world, according to the Kenshoo study of its customer data. The data, described in the Search Advertising Trends

Who gets to claim the sale? That’s the temperature raising talking point that has launched many a water cooler argument in marketing in the last week of any given quarter. Now two leaders in the attribution and social media space – Kenshoo and Hootsuite have announced deal that will enable

With attribution, a little learning goes a long way Marketers are struggling to turn attribution insights into action particularly during their initial efforts.  Partly that reflects the maturity of their experience, as many marketers embrace very elementary approaches to measurement to begin with. The good news according to a study

With attribution, a little learning goes a long way Marketers are struggling to turn attribution insights into action particularly during their initial efforts.  Partly that reflects the maturity of their experience, as many marketers embrace very elementary approaches to measurement to begin with. The good news according to a study