Keith Weed

Unilever has announced an initiative to build the first cross-media measurement model to help brands measure and understand campaign impact across the media landscape. Sign up to Which-50’s Digital Marketing Newsletter Unilever is leading an effort to develop a model that will combine existing industry measurement tools into a best-in-class

One of the most powerful people in advertising says digital platforms need to lift their game to regain consumer trust and that the secret is out about the sordid state of the digital advertising supply chain. Unilever CMO Keith Weed said the advertising giant would prioritise investing in “responsible platforms”