Jon Williams

Huge growth in the volume of digital content brands produce has made digital asset management more important than ever, according to Jon Williams, senior vice president international, Aprimo. “The development and the volume of content that most organisations are delivering is growing exponentially. Globally, it’s said to be doubling every

Removing and automating the “drudgery” of marketing operations frees up one of a marketer’s most valuable resources, their time, according to Jon Williams, senior vice president international, Aprimo. Williams talked with Which-50 about the benefits that good marketing operations can bring to an organisation. Chief among them is the ability