James Diamond

As more money pours more into digital advertising the size of the opportunity grows for ad fraudsters, who are continually developing new schemes to evade detection and pilfer the riches from the advertising ecosystem.  The World Federation of Advertisers (WFA) estimates that by 2025, over $50 billion will be wasted

safety, risk, compliance, brand safety

With digital advertising spend expected to hit $US300 billion by 2020 — representing almost half of the total advertising spend by brands globally — the quality of online environments will come under ever closer scrutiny. That point was reinforced in May this year when Cisco CMO Karen Walker pulled her