Marketing technology firms tapped the investment venture and other start up funding markets for over a billion dollars in the first quarter of 2015, with analytics the biggest draw card. The figure is a big increase on the $US718 million the VCs stumped up in the previous quarter. An analysis

Specialist business consultancy KINSHIP digital has won a tender to build a Social Media Command Centre for the Bank of Investment and Development of Vietnam (BIDV), modeled on similar facilities it operates throughout the region. For BIDV, the program is an important part of its strategy over the rest of

Investment banks are failing to leverage the full power of the digital opportunity for both their internal processes and external interactions, leaving themselves exposed to the threat of a new insurgency, according to a new study by Accenture. The authors says that the full set of digital technologies including social

The retail banking industry retains an embedded skepticism about the real ROI of social media due to a lack of tools to measure quantifiable results, according to the results of a global study by London based research outfit Timetric. Called, “2020 Foresight: Retail Banking and Social Media – Do the