Integral Ad Science

A newly revealed ad fraud bot is taking advantage of large unaudited ads.txt files, impacting billions of video advertisements and stealing millions of dollars from advertisers, according to ad verification company Integral Ad Science. IAS says the bot, known as the 404bot in reference to its domain spoofing, has existed

Buy-side advertising platform Sizmek announced its partnerships with DoubleVerify, comScore and Integral Ad Science (IAS) to grant advertisers what it says is greater workflow efficiency for HTML5 video measurement. The company says its Verification API framework provides a unified, streamlined way of trafficking, as opposed to manually wrapping and sending tags

Technology changes the way brands can market, but in many cases industry structure in the advertising agency world is acting as an impediment to change. Take our Which-50 reader survey and go into the draw for a chance to win a pair of Sony H.ear Bluetooth headphones or 1 of