The word ‘influencer’ sometimes brings to mind the image of a model laying on the beach holding some kind of weight supplement — but that isn’t always the case. Influencers can range from ambassadors to content creators, to those with knowledge on a niche subject. It’s a cost effective way

Brands looking to create a buzz on social media often turn to social media influencers offering products or payments in exchange for posts. It’s no different for pharmacies and baby formula brands looking to cash in on the demand for Australian health and wellbeing products in China. A 12 person

Agencies of all sorts have been quick to jump on the increased appetite of clients to include influencers as part of their campaigns. This free-for-all, which has really come to a head over the last 12 months, is producing some really interesting methodologies of best and not-so-best practice. What’s interesting

The holy grail of social media marketing is to be able to channel content to influencers which resonates with them to the extent that they amplify such content into their networks — thus generating “earned media” at scale. The skill in maximising the return on investment for such content marketing lies