Influencer Marketing

The AMAA announced the establishment of a new industry council for the Australian influencer marketing community under the banner of AIMCo (Australian Influencer Marketing Council) to support the channel. The new council provides a platform for companies working in the influencer marketing channel to work within a collaborative forum to

Influencer marketing die-hards got a hint of changes to come last September, when the U.S. Federal Trade Commission and multi-channel advertiser Machinima Inc. reached a settlement regarding improper disclosures made by paid YouTube influencers in support of Microsoft’s Xbox One release. Recently, however, the FTC issued its final consent order