Paid media is a powerful tool, with plenty of metrics to present. But which ones should marketers pay attention to? Clicks and likes do not drive outcome for the business. When things inevitably go awry, fingers are pointed in every direction and paid media costs are quickly scrutinised. However many

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India is set to overtake Australia as 4th largest online retail market in Asia Pacific in 2019, according to Forrester research. The analysts have updated their outlook for APAC’s ecommerce market with data showing that the region continues to be the largest for online retail sales globally, comprising both the

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Artificial intelligence could add $US957 billion to the Indian economy and a clear majority of large Indian organisations are planning to invest in the technology, according to Accenture research. Sign up for Which-50’s Irregular Insights newsletter The Accenture report, Rewire for Growth, estimates that AI has the potential to increase