The number of people using government-issued digital identity credentials will grow by over 150 per cent from an expected 1.7 billion in 2019 to over 5 billion in 2024. The figures are contained in a new report from Juniper Research. Emerging economies in Asia and Africa are some of the

The push by some of the world’s biggest ad-techs including PubMatic and The Trade Desk to build an open identity standard on the internet will accelerate later this year. Their goal is to undercut the advantage that walled gardens like Facebook and Google derive from knowing the actual identity of the

Google might be in trouble for collecting the personal data of its users, but many companies have a growing incentive to rid their hands of the data that users entrust them with. This is because of growing costs of holding onto it. A major cause is the rising number of

Imagine two scenarios: Scenario #1: Lizzy shops for a tartan dog leash on and makes a purchase. She is bombarded with ads for the same leash for months. Frustrated, she goes to the etailer’s app and closes her account but continues to receive offers by email. She reports them as