Identity

Mobile digital identity to be a $7 billion opportunity, says Juniper
The use of unique mobile identifier services, which provide identity verification through SIMs, will generate over $7 billion for mobile operators in 2024. This is up from an expected $859 million in 2019; a growth of over 800 per cent. The figures are contained in a new report from Juniper

Digital ID Platforms to be used by 5 billion people in 2024, as Emerging Economies go Mobile-First, Juniper says
The number of people using government-issued digital identity credentials will grow by over 150 per cent from an expected 1.7 billion in 2019 to over 5 billion in 2024. The figures are contained in a new report from Juniper Research. Emerging economies in Asia and Africa are some of the

PubMatic, The Trade Desk and Others Building a Open Identity Standard for Advertisers
The push by some of the world’s biggest ad-techs including PubMatic and The Trade Desk to build an open identity standard on the internet will accelerate later this year. Their goal is to undercut the advantage that walled gardens like Facebook and Google derive from knowing the actual identity of the

How identity data is turning toxic for big companies
Google might be in trouble for collecting the personal data of its users, but many companies have a growing incentive to rid their hands of the data that users entrust them with. This is because of growing costs of holding onto it. A major cause is the rising number of

Six Degrees of Marketing Identity
Imagine two scenarios: Scenario #1: Lizzy shops for a tartan dog leash on Leashy.com and makes a purchase. She is bombarded with ads for the same leash for months. Frustrated, she goes to the etailer’s app and closes her account but continues to receive offers by email. She reports them as