IAS

marketing advertising ad ad impressions

Impressions have long been the foundation of digital media. It is the metric used to compare campaign scale and calculate pricing models. But unlike print, television, and radio, digital presents a range of issues that can make impression-based media misleading, inaccurate and costly. For campaigns to be successful moving forward,

safety, risk, compliance, brand safety

With digital advertising spend expected to hit $US300 billion by 2020 — representing almost half of the total advertising spend by brands globally — the quality of online environments will come under ever closer scrutiny. That point was reinforced in May this year when Cisco CMO Karen Walker pulled her

Digital ad measurement firm Integral Ad Science (IAS) is still independent, but it does have new backers. Private equity firm Vista Equity Partners has acquired a majority stake in IAS. Terms of the deal were not disclosed. IAS investors Accomplice, August Capital, and Sapphire Ventures will remain significant shareholders. Vista

Now more than ever, brands are aware of the value of viewable, brand-safe, fraud-free media. They are demanding increased transparency and quality in their digital media buys. This minimum standard of media quality creates a cap on supply. With this combination of increasing demand and a limited supply of viewable,

safety, risk, compliance, brand safety

For marketers in Australia concerned about viewability and brand safety the data from the ANZ Media Quality Report H2 report from IAS provides some cause for concern, but also some underlying good news. The report also contained New Zealand data for the first time, where the outline looks comparatively better, on a