IAB Australia

Have consumers noticed the increase in digital advertising around them? Are they aware of how targeted that advertising is becoming? A new Report from IAB Australia, Attitudes to Programmatic DOOH, shows advertisers are voting with their dollars and have embraced programmatic digital out-of-home (pDOOH). While the overall out-of-home market remains

Traditional brands and direct-to-consumer challenger brands can each learn from the other to endure the disruption caused by the COVID-19 crisis.  That’s a key takeaway from a new report conducted by Pollinate for IAB Australia called Direct Brands Australia. The research, which was conducted before the pandemic accelerated, highlighted several

Australia’s digital advertising market grew 3 per cent quarter-on-quarter and 6.5 per cent year-on-year to reach $2.381 billion for the September quarter. The figures are contained in the latest  IAB Online Advertising Expenditure Report prepared by PwC.  The three advertising categories, general display, classifieds and search & directories all recorded

IAB Australia’s stance on Google Chrome’s in-built ad blocker which stops “intrusive, annoying ads” is at odds with the IAB in the US and the UK. It has not ​endorsed the guidelines used to define which ads will be blocked, but concedes that publishers and brands who don’t adopt the

Gai Le Roy has been appointed CEO of IAB Australia following a four month recruitment process. Le Roy, pictured above, has been interim CEO since Vijay Solanki stepped down from the top job in June. With more than 20 years’ experience working in the media industry across strategy, analyst, research

Clive Dickens, Chief Digital Officer of Seven West Media, has joined the board of IAB Australia, as the broadcaster steps up its involvement with the digital advertising industry group. The company’s appointment to the IAB Board follows SWM’s decision to sell its 50 per cent stake in Yahoo7 to joint

IAB Australia is partnering with IAB Tech Lab, a global research and development consortium charged with developing and implementing global digital advertising industry technical standards. In an interview with Which-50 representatives from IAB discussed the new partnership and the industry’s fraud problem, which the IAB contends is not as rampant

How seriously do the world’s biggest advertisers take the issue of transparency, and what are the implications for publishers and the adtech ecosystem? Let’s start with Procter and Gamble. The company revealed that last year it cut its digital advertising spend by $US200 million after analysing data provided by its

Australian Open

Video and broadcast are basically the same thing and the TV industry needs to move beyond the suggestion that there is a zero sum game when it comes to audience. That’s the view of Clive Dickens, Chief Digital Officer at Seven West Media. Speaking at an industry event hosted by IAB


IAB Australia’s Measurement Council has commenced a full process audit of the existing Digital Ratings (Monthly) product in preparation for the launch of Digital Content Ratings (Daily) in 2017. Sign up for Which-50’s Irregular Insights newsletter Digital Ratings (Monthly), delivered by Nielsen, provides an independent, cross-device view of the total