IAB

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Australia’s online advertising market grew 7 per cent to reach $9 billion in the last financial year, according to figures from the IAB, the peak trade association for online advertising. But while online ad spend continued to grow, the rate of growth is tapering off in Australia, even with a

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News Corp’s former MD of digital revenue Cameron King is joining GroupM in the newly created role of Chief Technology & Transformation Officer. GroupM, the media investment arm of WPP AUNZ, said the role meets growing client demand for expertise in digital transformation, technology, data and marketing automation. Breakfast event:

Online advertising in Australia has continued to climb year-on-year with Q1 spending up 4.9 per to reach $2.2 billion. The data, taken from the IAB Australia Online Advertising Expenditure Report highlighted video, mobile and classified advertising were the standouts. Video grew by 15 per cent, mobile by 26 per cent

Advertising across digital audio platforms is maturing, with media buyers regularly placing ads in streaming services, experimenting with dynamic creative formats and beginning to embrace podcasts. 87 per cent of media buyers used ads within streaming services in 2018 according to IAB Audio Advertising State of the Nation Report which

Director of sales, publishing at Nine Matt Rowley has been elected as chair of the IAB Australia board replacing Cameron King. King resigned from News Corp late last year and is finishing his tenure as IAB chair immediately. Rowley has been the alternate director for Fairfax Media on the IAB

Single channel marketing strategies sacrifice up to 20 per cent ROI, according to Paul Sinkinson, vice president of Analytics Partners. The marketing research firm claims extensive analysis of ROI studies backs up what many marketers have long known: marketing ROI is greater than the sum of its parts. The claims

Brand versus performance marketing

If you want to see an insurgent digital company that ticks all the boxes of contemporary Internet nomenclature, it would be hard to go past Zuper. An innovative fintech, its members sit at the core of the business, crowdsourcing the expertise needed to pick trends, build products and even help

The Australian Association of National Advertisers (AANA), Interactive Advertising Bureau (IAB) and Media Federation of Australia (MFA) have released the industry’s first agreed set of digital working practices to support advertisers, agencies, publishers and digital platforms. The Australian Digital Advertising Practices clearly articulate the areas of responsibility and requirements for

IAB Australia is partnering with IAB Tech Lab, a global research and development consortium charged with developing and implementing global digital advertising industry technical standards. In an interview with Which-50 representatives from IAB discussed the new partnership and the industry’s fraud problem, which the IAB contends is not as rampant

Every hour of every day a million little crimes are committed online. And every time it happens, hundreds of legitimate businesses all over the world, with boards and shareholders and mission statements — some of them publicly listed — put the proceeds of those crimes in their own pockets. They