Hype Cycle

Smiling woman opening a carton box

For retailers COVID-19 has ramped up the pressure on their digital transformations as store closures increase the importance of ecommerce revenue relative to offline sales. While some retailers are rushing to get online for the first time, even those with a strong digital presence and logistic infrastructure now need to

Artificial intelligence (AI), customer data platforms (CDPs), blockchain and real-time marketing are four technologies Gartner predicts will have the capability to transform how marketers run their technology ecosystems. Webinar: Can I Trust You? Building Customer Trust into Better Experiences. Register today! Download: Strategy First – How marketers can avoid common

Technology installed inside the human body, known as Internet of Meat, has begun its journey through Gartner’s trademark hype cycle. While it’s early days, the analysts say IoM has a high potential benefit for organisations despite the security and privacy risks. Adoption generally remains low, however, with IoM offering end

robot, AI

Machine learning, deep learning and the connected home have reached the peak of the Hype Cycle, while blockchain and commercial drones have begun the slide into the ‘trough of disillusionment’. According to Gartner’s 2017 Hype Cycle for Emerging Technologies, augmented reality and virtual reality have begun to climb the ‘plateau