The complexity that comes with the growing martech marketplace is being mitigated by an increasingly popular “platform ecosystem” approach, according to Scott Brinker, one of the industry’s eminent voices. Brinker,  VP of Platform Ecosystems at CRM SaaS provider Hubspot, argued the point at the company’s local event in Sydney yesterday.

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HubSpot has appointed David Shepherd as its first country manager and director of sales for Australia and New Zealand. Shepherd has been at the company for the last eight years and will be responsible for overall management and leadership of the ANZ sales team. He will be based in Sydney

HubSpot has launched a $30 million venture fund, HubSpot Ventures to support customer-first startups. The company said the fund was created to bolster and expand the impact of startups focused “not just on growing bigger, but on growing better”. HubSpot will seek out companies that take the long-view on success

HubSpot has selected AWS as its preferred public cloud provider and will run the vast majority of its infrastructure on Amazon’s cloud. HubSpot’s core products, including HubSpot CRM, Marketing Hub, Sales Hub, and Service Hub, run on AWS, and HubSpot will expand its use of AWS to build new applications

HubSpot has appointed Shahid Nizami as managing director of the Asia Pacific region. In his new role, Nizami will be responsible for HubSpot’s performance across Southeast Asia, Australia, New Zealand and India, and will be based in HubSpot’s Singapore office, working closely with the teams based in both Singapore and

CRM, marketing, sales and customer service platform, HubSpot has announced the general availability of Service Hub Service Hub, an all-in-one customer service system that changes the way businesses approach and deliver customer support. Powered by HubSpot’s free CRM, Service Hub provides companies with a complete record of a customer’s journey

Senior marketers are more likely to rate their strategies a success than their employees, according to HubSpot’s ninth annual State of Inbound report. In ANZ, 77 per cent of C-level marketing and sales respondents said that their business’ marketing strategy was effective – compared to just 51 per cent of