Social media usage inside companies is expanding far beyond the Marketing department and is now a core piece of digital transformation architecture, according to Hootsuite CEO Tom Keiser, who replaced founder Ryan Holmes earlier this year. Holmes is now the Chairman of the company. “Social media started as a sub-department

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More than half the world’s population now uses social media according to the latest Digital 2020 report from Hootsuite, and We Are Social. The report reveals that 3.96 billion people use social media today—that’s approximately 51 percent of the global population. With a large number of social media companies restricting

Just over 50 per cent of Australians believe brands should not advertise as normal in the current COVID-19 climate, according to a new Hootsuite and We Are Social April Global Statshot report.  The research shows only 48 per cent of Australians want brands to advertise as normal. However, global data

Social media management company, Hootsuite, and security and compliance company, Proofpoint, have launched a real-time compliance verification feature which places guardrails around composing and publishing social media content. Th feature was born from a need expressed by customers within regulated industries to ensure compliance in their social media communications. “Driving

A series of privacy scandals which plagued Facebook in 2018 hasn’t impacted the number of Australians using the platform. According to the the eighth annual Digital 2019 report commissioned by Hootsuite and We Are Social, Facebook has 16 million monthly average users in Australia, the same number as 2017 and

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Two-thirds of Australians are using social media each month, spending almost 100 minutes on social platforms each day.     That’s according to Hootsuite & We Are Social’s Digital in 2018 report which takes an indepth look at internet and social media usage across 239 countries and territories. WHICH-50 Reader Survey:

Who gets to claim the sale? That’s the temperature raising talking point that has launched many a water cooler argument in marketing in the last week of any given quarter. Now two leaders in the attribution and social media space – Kenshoo and Hootsuite have announced deal that will enable