holiday sales
Black Friday shoppers deliver impressive growth for Kogan and Afterpay
November sales delivered strong growth for online retailers and payment providers, as consumers increasingly use their smartphones to shop. Following Black Friday Ruslan Kogan, CEO of Kogan said in 2019 shoppers spent $9.8 million in 24 hours on the site he founded, compared to $5.4 million in the previous year.
Australian consumers have embraced the Black Friday sales, but at a cost to retailers
This week Australian retailers of all varieties are offering Black Friday discounts, but the growing popularity of the sale, which originated in the US, has created new competitive pressures for local retailers. The drive for these types of sale events came originally from the retailer according to David White, national