hitting the mark

Brands have a grip on the basics of email marketing but “need to move further afield”, according to research from dotmailer. The local portion of the research suggests Australian brands are also finding it difficult to deliver quality email experiences. Email marketing automation company, dotmailer, analysed 100 global ecommerce brands

retail, fashion, ipad, tablet,

Some leading Australian retailers demonstrate strong capabilities in email marketing, but few do so across the board, and stand out performers remain the exception and not the rule. In fact most retailers are still leaving too much money on the table by failing to execute the basics well. That’s our