Former Wavemaker managing director and GroupM chief operating officer, Chris Riley is the new GroupM chief executive in New Zealand. Riley, in his new role, will lead the strategy for the group and while running the operation in New Zealand. He will report to GroupM Australia and New Zealand chief
GroupM Media agency Mindshare has appointed Kerry Field to Managing Director of its Melbourne office to lead the agency’s growth and client delivery. Kerry, who has been interim MD of the Melbourne office since September 2018, now takes on the role permanently. Sign up to Which-50’s Digital Marketing Newsletter She
This year global digital advertising spends will smash through the $300 billion threshold, before ballooning to almost $420 billion by 2022. According to eMarketer, which published the figures, within two years digital will absorb the majority of the world’s advertising spend. That should mean happy days for the media buyers
Ad spending is expected to grow or remain more or less steady across all channels except for print, according to new forecasts released today. Print ad spend is set to decline 5 per cent in 2019, dropping to $1.7 billion, according to GroupM’s updated 2018 and 2019 ad investment forecasts.
Attribution will continue to remain aspirational in 2019, according to Kieley Taylor, Managing Partner, Global Head of Social at GroupM. But brands may be able to learn from China’s largest social media network, WeChat. The Chinese app has evolved far beyond messaging and is used to facilitate banking and payments,
Providing CMOs with more data-driven ways to plan and buy TV will help them justify how they spend their ad dollars in premium broadcast environments, argues Mark Lollback, CEO of media agency GroupM. Lollback was speaking to media ahead of the launch of GroupM’s addressable TV business, Finecast, which officially
GroupM, the media investment management group of WPP yesterday launched [m]PLATFORM, which is designed to allow its clients to link hundreds of disparate data sources and track consumers around the web. A cursory reading of responses on LinkedIn shows the news has generated a lot of excitement from marketers around the