Ryan Menezes is the new Chief Technology & Transformation Officer at GroupM Australia, the media investment arm of WPP AUNZ. He will head up the company’s strategy on performance, technology, and data. He repaces Cameron King who has decided to step down having relocated to the US with his family.
GroupM Australia and Amazon have partnered on an ecommerce training programme in Australia aimed at developing digital and product expertise and expanding its community of ecommerce agency experts in Australia. Amazon Academy offers three pathways for Search Activation and Biddable teams, DSP and Programmatic Activation teams and Client, Planner and
Finecast, GroupM’s addressable TV business, has launched the Finecast ID, which will enable advertisers to measure and manage frequency and reach across the broadcast video on demand ecosystem for the first time. The agency worked with SBS, Seven, Nine and Ten to develop the identifier which gives marketers the ability
Last week Google confirmed it will phase out support for third party cookies, saying the tracking tool was no longer compatible with a private internet. The decision effectively means the eventual end of third party cookies and has repercussions for most of the online advertising industry. Google’s Chrome browser dominates
Once upon a time digital disruptors were able to build products and enjoy rapid growth without having to spend big on advertising. In other words, the product was the marketing. Or as marketing veteran Karen Ganschow puts it in this week’s cover story: ”If you create a great solution to
News Corp’s former MD of digital revenue Cameron King is joining GroupM in the newly created role of Chief Technology & Transformation Officer. GroupM, the media investment arm of WPP AUNZ, said the role meets growing client demand for expertise in digital transformation, technology, data and marketing automation. Breakfast event:
Former Wavemaker managing director and GroupM chief operating officer, Chris Riley is the new GroupM chief executive in New Zealand. Riley, in his new role, will lead the strategy for the group and while running the operation in New Zealand. He will report to GroupM Australia and New Zealand chief
GroupM Media agency Mindshare has appointed Kerry Field to Managing Director of its Melbourne office to lead the agency’s growth and client delivery. Kerry, who has been interim MD of the Melbourne office since September 2018, now takes on the role permanently. She has been part of Mindshare since it
This year global digital advertising spends will smash through the $300 billion threshold, before ballooning to almost $420 billion by 2022. According to eMarketer, which published the figures, within two years digital will absorb the majority of the world’s advertising spend. That should mean happy days for the media buyers
Ad spending is expected to grow or remain more or less steady across all channels except for print, according to new forecasts released today. Print ad spend is set to decline 5 per cent in 2019, dropping to $1.7 billion, according to GroupM’s updated 2018 and 2019 ad investment forecasts.