Group M

GroupM owned Essence, a global data and measurement-driven media agency, today announced the appointment of T. Gangadhar as the company’s CEO for APAC. Gangadhar, or “Gangs”, succeeds Essence’s Global CEO Kyoko Matsushita, who previously served as APAC CEO, Gangs will be responsible for driving continued client-centric innovation in data, analytics,

New research shows 65 per cent of Australians are less willing to buy a product or use a service from a brand if it uses their personal data. While there are variations by product category, the report argues that this statistic demonstrates the rise of data privacy considerations in consumers’

The data from organisations such as McKinsey and Company and MIT is clear: companies that let data drive their decision-making make more money. Indeed, data-driven decision-making has repeatably been linked to better business performance across revenue, profit, or return on equity. Small wonder then that Which-50 is seeing increased investment

Brands thinking of bringing their programmatic trading in-house need to consider whether they have to digital maturity, talent, data and risk appetite to make the transition. That’s the view of Nicola Lewis Chief Investment Officer, GroupM. Speaking on a panel at Advertising Week in Sydney, Lewis said her agency would

blockchain

Will blockchain upend digital marketing, eliminate advertising fraud and usher in a new MarTech ecosystem fuelled by revolutionary business models and bulletproof transparency? Don’t hold your breath.  However, while the current limitations of the technology suggest that such changes won’t happen any time soon, don’t discount its impact over the long