Gotham City Research

Shares in retargeting business Criteo fell off the cliff today after it became apparent that the impact of Apple’s Intelligent Tracking Prevention (ITP) solution in its Safari browser could be much more than the 10-12 per cent figure the French based Nasdaq listed company initially indicated. ITP limits the ability

Attempts by Criteo to circumvent Apple’s new privacy settings have put the company on a collision course with regulators in the US and Europe according to a new report, whose authors also accuse the French digital giant of attempting to cover its tracks and remove evidence of its workarounds. The

Criteo’s detection and mitigation of ad fraud is almost twice as bad as its peers in the AdTech sector, according to a paper by private due diligence investment group Gotham City Research. Following on from its analysis of the Method Media Intelligence study last week, GCR has released a more detailed outline

retargeting

Retargeting platform Criteo has been smashed in two new reports. The first was written by an ad fraud consultancy called Method Media Intelligence and the second by financial analysts Gotham City Research (GCR), which sought to validate the MMI study based on its own analysis. As a result of that