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Facebook founder and CEO Mark Zuckerberg was not even born in early 1982 when the mandated breakup of Bell System began, a move that ultimately slashed the value of the giant and previously unassailable AT&T by 70 percent. He was 15 when Judge Thomas Penfield Jackson found that Microsoft was

Like Google and Facebook, telcos have access to data which could be used to paint a near complete picture of our lives. However the industry has approached data monetisation with much more caution than its technology counterparts. The regulatory grey area surrounding data ownership and competitive forces are a major

By the end of 2020 fully one-quarter of customer service operations will use virtual customer assistants. That view, publicly expressed by research company Gartner last year, explains the enormous thirst for information around chatbots. Which-50’s new “The Business Of…” webinar program will kick off on February 26th with a deep

As digital ad revenue is diverted to Google and Facebook, big publishers are embracing subscription revenue, enforced by paywalls online, with new enthusiasm. However business models are far from figured out. Global publishers operating in Australia are also increasingly turning to analytics to better understand their audience in an effort

Nine months on from the introduction of Europe’s General Data Protection Regulation (GDPR) and the first major fine has been handed down to Google for not being transparent and clear enough with consumers about how their data is being used. While Google says it plans to appeal the €50m fine,

As AI and robotics automate more tasks, fewer humans are required to do the same amount of work. Rather than eliminating the need to work, conventional wisdom argues humans will be required to do different kinds of jobs than they do today. The challenge for governments, business and individuals, lies

Amazon, Prime

Amazon is a growing force in digital advertising, gradually muscling in on Google and Facebook in a concerted effort to grow advertising revenue from its increasingly “pay-to-play” platform. Sign up to Which-50’s Digital Marketing Newsletter Google, under particular threat as a competing search engine, is already responding with its own

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Google has been handed a €50 million (AU$79 million) fine from the French data protection watchdog for failing to comply with GDPR. The French watchdog CNIL said the tech giant had a “lack of transparency, unsatisfactory information and lack of valid consent for the personalisation of advertisement”. Sign up for

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Amazon will double its share of the total digital ad spend in the next two years, according to a survey of some of America’s top ad buyers. The findings, and recent moves from Amazon, suggest the ecommerce giant could one day compete with the digital duopoly of Facebook and Google,

Amazon has surpassed Microsoft to become the world’s most valuable public company by market capitalisation and analysts predict its share price will continue to grow based on its digital advertising potential. ​At close of US trading on Monday Amazon stock was up 3.4 per cent giving it a market value