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The advertising ecosystem needs to work collaboratively so independent publishers and app developers can make money online, outside the walls of Google and Facebook, argues the technology chief of advertising technology company Rubicon Project. “The independent advertising community is about finding ways for independent publishers and independent application developers to

The ACCC has revealed it has five “well advanced” investigations into Facebook and Google, following the release of its digital platforms inquiry, which was critical of the two American multinationals. Addressing the Melbourne Press Club this week, ACCC Chairman Rod Sims said the consumer watchdog has “five investigations well advanced”

Google has awarded the University of Sydney’s Westmead Applied Research Centre a $1 million prize and expert support to continue the development of its digital health program which uses AI to predict heart attacks. The digital health project this week won the inaugural AI Impact Challenge, a program run by

Arq Group, an Australian digital solutions provider, has partnered with enterprise cloud data management provider, Informatica, to expand its data capabilities and empower customers to make smarter and more informed data-driven decisions. The partnership with Informatica will provide a platform for Arq Group to elevate its current suite of data

When consumers lose trust in marketers and advertisers the whole ad ecosystem falls apart, argues Mel Silva, managing director at Google ANZ.  During a presentation at Advertising Week in Sydney, Silva told delegates consumers start to lose trust in that ecosystem when they don’t feel their personal data is being

The number of voice assistants used to access smart home devices will reach 555 million by 2024; up from 105 million in 2019, according to new data from Juniper Research. By 2024, Juniper Research expects more than 90 per cent of voice assistants to be used to control smart home

The dominance of Google and Facebook must be addressed through comprehensive reform, according to Australia’s competition watchdog, which has identified systemic problems in the digital media industry. The ACCC today released its report on its inquiry into digital platforms, calling for new codes of practice, greater regulatory oversight, and reforms

The famously un-profitable Amazon managed another profit in Q2, but it’s streak of record-breaking results is over. Profit for the quarter was up 3.6 per cent to $2.63 billion, which failed to meet analyst expectations. Amazon’s financial performance was hampered by a loss in its overseas retail business, growing shipping

Longtail UX, an Australian startup which improves website ranking and ad performance on Google has secured $2.5 million in new funding  to expand into the US and UK markets. The amount puts the company’s value at $25 million. Sign up for Which-50’s Irregular Insights newsletter Co-founded by an ex-Google engineer

As a practitioner, I hated the first week of the month. It meant I had to lead my team of smart, capable marketing analysts through a never ending, difficult slog known as… REPORTING WEEK. Ah, yes. If you’ve served marketing analytics in any capacity, you’ll know what I mean. The