Google

Google

When it comes to important software tools in the advertising ecosystem, most conversations start with Google/YouTube. Google collects somewhere on the order of half of all global online ad revenue, has millions of advertiser customers — and likely millions of end-users for its advertising tools. Google updates these tools often.

This year, the world’s four most valuable companies — Apple, Microsoft, Amazon, and Alphabet — all signalled a new or renewed push into gaming. The tech giants all want a bigger share of what market researcher NewZoo says is a $US152 billion gaming market, currently growing at 9.6 per cent

Ongoing reputational scandals around data usage, privacy and transparency have impacted Facebook, Google and Apple brand trust measures globally, how do Australians feel about this issue? Brand trust is becoming a bigger issue for the large tech players with latest research showing they are not immune to reputational damage from

Communications Minister Paul Fletcher said the ACCC inquiry into digital platforms will lead changes in Australia’s media regulatory framework and raised the possibility of tighter regulation of US tech giants while addressing industry in Sydney this week. “20 plus years ago there was still a strong mindset that said ‘the

The industry group representing technology companies including Google and Facebook has pushed back on the ACCC’s recommendation that the government should strengthen the protections in the Privacy Act. Responding to ACCC Digital Platform Inquiry report, which made 23 recommendations, the Digital Industry Group (DIGI) has argued Australia cannot afford a

Google Cloud

National Australia Bank (NAB) has added Google Cloud to its cloud technology strategy, which also includes services from Microsoft Azure and Amazon Web Services. The bank said its multi-cloud approach allows it to draw on the best innovations and features that each cloud provider offers while avoiding concentration risks as

measuring success growth measure

Australia’s online advertising market grew 7 per cent to reach $9 billion in the last financial year, according to figures from the IAB, the peak trade association for online advertising. But while online ad spend continued to grow, the rate of growth is tapering off in Australia, even with a

The advertising ecosystem needs to work collaboratively so independent publishers and app developers can make money online, outside the walls of Google and Facebook, argues the technology chief of advertising technology company Rubicon Project. “The independent advertising community is about finding ways for independent publishers and independent application developers to

magnifying glass investigation look closer

The ACCC has revealed it has five “well advanced” investigations into Facebook and Google, following the release of its digital platforms inquiry, which was critical of the two American multinationals. Addressing the Melbourne Press Club this week, ACCC Chairman Rod Sims said the consumer watchdog has “five investigations well advanced”

Google has awarded the University of Sydney’s Westmead Applied Research Centre a $1 million prize and expert support to continue the development of its digital health program which uses AI to predict heart attacks. The digital health project this week won the inaugural AI Impact Challenge, a program run by