Gen z

millennials gen z phone usage

This is the rightful question on many marketers’ minds these days. In the numerous conversations I’ve had with marketing leaders, I’ve heard three types of answers: 1) Some assume that “Millennial” is still a universal term referring to all young consumers (it’s not). 2) Others know there’s a difference between

Brands looking to embrace a mass personalisation approach to marketing need to rethink their generational targeting strategy in order to drive consumer engagement and business growth, according to a new report from Zenith. Targeting by age is still the accepted practice across many advertising categories. But with fundamental shifts in