At the end of 2017 worldwide customer relationship management (CRM) software revenue overtook that of database management systems (DBMSs), making CRM the largest of all software markets, according to Gartner. Worldwide CRM software revenue amounted to $US39.5 billion in 2017, overtaking DBMS revenue, which reached $US36.8 billion in the same

In our last blog post, I talked about GDPR – the idea of consent, and how to get started with a GDPR compliance strategy. While those were the basics and a good starting point for marketers, there are a number of specifics and nuances that need to be understood. Even if

As the deadline for the new European GDPR law looms, the criticality of data governance is once more taking centre stage in an era of data-driven decision making. Considered one of the largest revisions to the European privacy and data protection legislation, GDPR and the changes it brings also presents organisations with

The General Data Protection Regulation (GDPR) comes into effect on 25 May, 2018. This is designed to give EU citizens more control over their personal data — how it is collected, stored, and processed by companies. Here’s what it essentially means for marketers: Across our sign-up forms and landing pages,

Facebook, notifications, social media

A German consumer advocacy group has scored a win against Facebook over the way it uses consumer data. The Berlin Regional Court has ruled Facebook’s default settings and some of its terms of service and privacy policies are in breach of consumer law. The Federation of German Consumer Organizations (abbreviated