GDPR

GDPR is expected to bring new levels of transparency to the digital advertising industry. However the new regulations also risk disturbing the current dynamic between publishers, advertisers and users. Some will argue that may not be such a bad thing in an industry where a few tech giants take the

The amount of third-party cookies on European news sites has fallen by 22 per cent since the introduction of GDPR, according to a study by the Reuters Institute for the Study of Journalism. Some of the biggest declines have come in advertising and marketing cookies, and social media content, according

New regulations and consumer attitudes mean Facebook and Google’s industry dominance will eventually end, according to the former New York Times programmatic advertising director, Matt Prohaska. However the regulations designed to reel in the tech giants may be having the opposite effect initially. Sign up to Which-50’s Digital Marketing Newsletter

Infrastructure and operations (I&O) leaders today face a daunting challenge. The IT they have known for decades is changing — radically. IT’s primary function will be to enable the business to be more agile, to enter new markets more quickly, to deliver services closer to the customer, and to position

Blockchain and quantum computing are at the forefront of disruptive technologies which will impact the fintech industry in 2018 and 2019. That’s according to a report from Juniper Research titled, Top 10 Disruptive Technologies in Fintech: 2018, which found a wealth of positive changes stemming from emerging technologies in the

Apple appears to be bracing itself for a turf-war with the ad-tech community, stepping in to protect its users from Facebook’s increasingly nefarious privacy practices via an upgrade to its Safari browser across mobile and desktop. At this week’s annual WWDC conference, Apple’s SVP of software, Craig Federighi announced that

Three-quarters (75 per cent) of European consumers are concerned about the extent of personal information companies might have access to, and less than half (42 per cent) trust that companies will use their personal information correctly.  That’s according to new research commission by Marketo. The survey, which was conducted ahead

Privacy activists have wasted no time testing Europe’s new data rules, filing lawsuits against the Google and Facebook on Day One of GDPR enforcement. The complaints are spearheaded by Austrian lawyer Max Schrems, who has a history of legal action against Facebook, including a successful lawsuit that challenged Facebook’s ability

As companies, businesses, governments and consumers grapple with the challenges of security and identity management, the world is swiftly moving towards global standards for data protection and regulation, epitomised by the EU’s General Data Protection Regulations (or GDPR for short) which comes into effect today, effecting its 28 member states,

Today, data is the firm. It fuels digital transformation, and it does so at a time when the rate of change is dramatic. Companies that stand still risk being overwhelmed, however for those that act there are great opportunities for renewal and new success. By taking a more commercial approach