GDPR

google hq

Google has been handed a €50 million (AU$79 million) fine from the French data protection watchdog for failing to comply with GDPR. The French watchdog CNIL said the tech giant had a “lack of transparency, unsatisfactory information and lack of valid consent for the personalisation of advertisement”. Sign up for

LinkedIn Apple iPhone

Ireland’s Data Protection Commissioner (DPC) found LinkedIn violated data protection rules by using 18 million email addresses of non-members to target them with ads on Facebook. The ruling is contained in a wide ranging report published last week, and relates to the period leading up to the introduction of Europe’s

At a global level programmatic growth is slowing as it becomes the digital dominant method of trading digital advertising, according to a new report.  Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts, published today.

Gartner has warned organisations implementing blockchain pilots must quickly master privacy by design principles or risk breaching GDPR, which carries penalties of 20 million euros or 4 per cent of global revenue. The EU legislation entitles European citizens to have records of their personal information erased or or corrected. That’s

UK policy makers have been urged to implement tighter rules around how digital ads can be used in elections, while Facebook is set for more scrutiny from European regulators. Those are two key takeaways from the British Information Commissioner’s investigation into the role of data analytics in elections. Launched in

Tightening regulations around privacy and data breach disclosure appear to be working. Global analysis of publicly disclosed data breaches shows that in the first half of 2018 the amount of breaches disclosed grew 133 per cent on the same time last year. Sign up for Which-50’s Irregular Insights newsletter In

GDPR is expected to bring new levels of transparency to the digital advertising industry. However the new regulations also risk disturbing the current dynamic between publishers, advertisers and users. Some will argue that may not be such a bad thing in an industry where a few tech giants take the

The amount of third-party cookies on European news sites has fallen by 22 per cent since the introduction of GDPR, according to a study by the Reuters Institute for the Study of Journalism. Some of the biggest declines have come in advertising and marketing cookies, and social media content, according

Big fish eat little fish. Flat style.

New regulations and consumer attitudes mean Facebook and Google’s industry dominance will eventually end, according to the former New York Times programmatic advertising director, Matt Prohaska. However the regulations designed to reel in the tech giants may be having the opposite effect initially. Sign up to Which-50’s Digital Marketing Newsletter

Infrastructure and operations (I&O) leaders today face a daunting challenge. The IT they have known for decades is changing — radically. IT’s primary function will be to enable the business to be more agile, to enter new markets more quickly, to deliver services closer to the customer, and to position