GDPR

A shift in strategy post-GDPR has led to an increase in customer engagement with email marketing campaigns, according to a new study. The 2019 Marketing Benchmark Report details the latest trends in email and mobile marketing based off of 2018 data. It’s the first report to be released by Acoustic,

Legislators around the world want to give consumers more control over their data and personal information in the digital age. Already the effects of Europe’s General Data Protection Regulation (GDPR) are being felt by businesses worldwide. Yet the California Consumer Privacy Act (CCPA), a forthcoming privacy law from the home

It is twelve months since GDPR came into force, but you need to look back a little further to really appreciate why the world is now very different for marketers than it was a year and a day ago. And why it risks becoming toxic for advertising technology and marketing

This weekend marks one year since Europe’s General Data Protection Regulation (GDPR) came into force. And after a soft start, European regulators are now shifting gears. Privacy advocates continue to launch legal action, investigations are ramping up and the ad industry is bracing for more fines. Sign up to Which-50’s

Faced with the prospect of major fines and reputational damage, an increasingly fragmented landscape of privacy regulation is putting senior executives on edge. Concerns about rapidly accelerating privacy laws and their associated regulatory burdens was identified as the top emerging risk that organisations face globally, according to Gartner’s latest emerging

Recent regulatory moves to strengthen consumer privacy will be largely ineffective, according to OpenText CEO and CTO, Mark Barrenechea, who argues consumer habits means a technology-led approach is a more viable option. “I think we’ve lost the privacy war. There is so much data available [now],” Barrenechea told Which-50 during

Facebook CEO Mark Zuckerberg has said there are four areas of the internet that need to be regulated, calling for new rules for harmful content, election integrity, privacy and data portability. Facebook has resisted calls increased regulation in the past but Zuckerberg said there now needs to be a more

Facebook founder and CEO Mark Zuckerberg was not even born in early 1982 when the mandated breakup of Bell System began, a move that ultimately slashed the value of the giant and previously unassailable AT&T by 70 percent. He was 15 when Judge Thomas Penfield Jackson found that Microsoft was

There was a time when “location-based marketing” meant out-of-home media placements – signs, billboards, in-store displays, and so forth. Naturally, when GPS chips found their way into mobile phones and from there into everyone’s pockets and pocketbooks, “location-based” came to mean targeting specific users based on their location, as broadcast

Nine months on from the introduction of Europe’s General Data Protection Regulation (GDPR) and the first major fine has been handed down to Google for not being transparent and clear enough with consumers about how their data is being used. While Google says it plans to appeal the €50m fine,