GDPR

CMOs need to reassess their data collection practices and keep an eye on regulators’ growing appetite for enforcing strict new privacy rules, according to new global research from Accenture Interactive Accenture Interactive’s 2019 Consumer Pulse Survey: See People, Not Patterns, surveyed over 8,000 consumers globally and found nearly 30 per

If you’ve been following the details of the California Consumer Privacy Act (CCPA), you probably know that the California State Legislature amended the definition of “personal data” to add the word “reasonably” in front of the word “capable” in the phrase “information that identifies, relates to, describes, [and] is capable

The industry group representing technology companies including Google and Facebook has pushed back on the ACCC’s recommendation that the government should strengthen the protections in the Privacy Act. Responding to ACCC Digital Platform Inquiry report, which made 23 recommendations, the Digital Industry Group (DIGI) has argued Australia cannot afford a

A group of CEOs from some of America’s largest companies have asked lawmakers to pass a nationwide consumer data privacy law as soon as possible. An open letter, signed by 51 CEOs from the Business Roundtable, is calling for Congress to agree on a “well-understood legal and regulatory framework” that

Robots look creepy if they look too much like a real person. That “creepiness” is referred to as the “uncanny valley” in the field of robotics.It describes how people perceive humanoid robots with extreme cognitive dissonance when the robot looks too much like a person. In short, the more a

A shift in strategy post-GDPR has led to an increase in customer engagement with email marketing campaigns, according to a new study. The 2019 Marketing Benchmark Report details the latest trends in email and mobile marketing based off of 2018 data. It’s the first report to be released by Acoustic,

Legislators around the world want to give consumers more control over their data and personal information in the digital age. Already the effects of Europe’s General Data Protection Regulation (GDPR) are being felt by businesses worldwide. Yet the California Consumer Privacy Act (CCPA), a forthcoming privacy law from the home

It is twelve months since GDPR came into force, but you need to look back a little further to really appreciate why the world is now very different for marketers than it was a year and a day ago. And why it risks becoming toxic for advertising technology and marketing

This weekend marks one year since Europe’s General Data Protection Regulation (GDPR) came into force. And after a soft start, European regulators are now shifting gears. Privacy advocates continue to launch legal action, investigations are ramping up and the ad industry is bracing for more fines. Sign up to Which-50’s

Faced with the prospect of major fines and reputational damage, an increasingly fragmented landscape of privacy regulation is putting senior executives on edge. Concerns about rapidly accelerating privacy laws and their associated regulatory burdens was identified as the top emerging risk that organisations face globally, according to Gartner’s latest emerging