Gavin Merriman

Big data

2018 was the year consumer concerns over privacy and how their data is used started to cause headaches for businesses that had convinced themselves their customers were satisfied with the service they were receiving in exchange for their information. Throughout the year, a series of global events have lead to

Throughout 2018 Which-50 has spoken directly to more than 500 C-Suite executives with responsibility for their organisation’s digital and business transformation strategies. More than a thousand have responded directly to our written requests for information about their work and their views. Across this senior executive audience set, three issues consistently