Gartner

AI deployments are set to accelerate as early adopters ramp up their investments in the emerging enterprise technology, according to a Gartner survey of AI leaders. Today, the average number of AI projects in place is four, but respondents expect to add six more projects in the next 12 months,

Many marketing leaders today are responsible for CX and customer retention in addition to traditional marketing activities oriented to awareness, consideration and acquisition. As a result, they’re not only asking what makes customers buy products in the first place, but also why customers leave. Common questions include: Do our customers

With all due respect to the movie Field of Dreams, the days of “build it and they will come” – whether “it” is a product, service or experience, have passed. Customers, both individuals or businesses, have more power and selection than ever before. Stories of once-strong brands failing are now

Consumer expectations and behaviours are changing more rapidly than enterprise technology, forcing retailers to rethink how they design and architect their technology stacks to differentiate their offerings and avoid racking up technical debt. One approach to this conundrum, which is gaining more airtime in conferences and discussions between vendors, consultants,

Retailers are aware of the significant opportunity to leverage vast amounts of customer data to drive in-depth customer analytics that enhance merchandising processes through AI. The goal is creating customer-centric assortments, across every touchpoint, optimally priced and available to consumers when and where they expect to browse, transact and acquire

In an effort to avoid ‘buying a breach’ Australian companies are paying more attention to the cyber resilience of the firms they want to acquire, according to new research for Forescout Technologies. The study, The Role of Cybersecurity in M&A Diligence, surveyed more than 2,700 IT and business decision makers

The era of Big Data is over. The era of Data Veracity is here to stay. Speed and accuracy are taking precedence over what was once the age of ‘more’ as B2B marketers strive to influence increasingly autonomous, empowered customers through personalised messages. With data as the lifeblood of business

For the first time, research company Gartner has found that a sizeable group of consumers and employees are unwilling to give up security, safety and peace of mind in exchange for convenience. As a result three quarters of marketing organisations are now rethinking the way they look at customer data,

China – and other countries in APAC – are way ahead of the U.S. when it comes to Blockchain adoption.  In fact North America lags behind every region except Africa when it comes to blockchain project progress and production. This conclusion, discussed in our June 12 webinar on Blockchain trends Blockchain

Salesforce has unveiled its new customer data platform (CDP) which will be available in beta later this year. The technology is billed as a mechanism that will allow marketers to finally achieve the single view of the customer. Sign up for Which-50’s Irregular Insights newsletter Gartner defines a CDP as