Quantifying the offline impact of online marketing, and in turn, your website, is one of the important analytical challenges multi-channel businesses face. This blog post focuses on the multi-channel retail use case. People shop across channels, but online businesses do not commonly measure marketing return on investment in this way.
Warehouse and logistics robots will be a $30 billion dollar industry by 2022, according to American analysts, who forecast the current $8.3 billion of worldwide revenue from the the technology will more than triple over the next three years. Locally, Gartner says the expected automation boom is the result of
Organisations must find a way to address the needs of modern workers as employees grow increasingly frustrated with workplaces that expect them to work with outdated, slow and complex technology, according to Gartner. Technology now ranks in the top 10 reasons Australian employees will leave their current role, according to
The last-mile delivery is expensive and difficult. It’s also high stakes, a failed delivery attempt is enough to damage the customer’s perception of the entire shopping journey. In an attempt to ease these pain points, technology companies, retailers and logistics businesses have been piloting autonomous delivery robots to transport packages
Digital is table stakes for brands today. All brands have digital functionality and data, whether it be mobile applications, e-commerce platforms, social media, CRM data or click-through rates on advertising impressions. However, many brands fail to optimize digital strategies and leverage the full range of data available. At Gartner L2,
So, marketing leaders, you have a new data scientist on your team? First of all, congratulations! Data scientists are rare and expensive, which means hiring one is a true feat for most marketing leaders. Not to mention, you’ve unlocked a host of new possibilities. Leveraging predictive? Making use of AI?
Recent visits to three different AMC movie theaters highlighted a clear success factor for building a great digital business strategy. Customers must be the primary beneficiaries of digital business strategies, certainly before the organisation attempts to reap substantive benefits. The single most important aspect of a digital business strategy must
Around the globe, retail and technology giants are investing heavily in unmanned stores and automated warehouses, fuelling a wave of industry transformation that could potentially drive dramatic changes down under. The level of automation across Australian retailers lags behind the rest of the world. But with big players like Woolies
Thirteen per cent of organisations implementing Internet of Things (IoT) projects already use digital twins, while 62 per cent are either in the process of establishing digital twin use or plan to do so, according to a recent IoT implementation survey by Gartner A digital twin refers to a software
Nearly one fifth of the 21st century is behind us already – gosh time flies. Generation Z, those who were born in the 2000s, are now entering the workforce as adults. I wonder what the term “IT” means to them? If they learn by listening to office conversation, they would