Gartner

B2B marketing leaders seem to be at a bit of a crossroads when it comes to addressing COVID-19, and the uncertainty it is creating for customers, through content marketing. Marketers are trained to write content that aligns to topics that capture customer attention, and there is no other topic that

In polite and apologetic tones, Australian businesses are pleading with their customers to be patient.   Optus is calmly letting web site visitors know it’s committed to keeping you connected, even though its Customer Care Team’s ability to respond is currently impacted. Covid-19 restrictions mean Telstra’s contact centres are operating with

For the past four years, the strongest demand for talent with artificial intelligence (AI) skills has not come from the IT department, but rather, from other business units in the organisation, according to Gartner. Gartner Talent Neuron data shows that although the IT department’s need for AI talent has tripled

This post is updated from work originally posted on the Gartner blog network in February 2017. You can find the original post here. As organisations face dramatic variations in use cases and user quantities of applications while confronting impacts of COVID-19, the potential fit of consumption billing with requirements is arguably more

Like everyone else, marketing and communication professionals have had a challenging few weeks. As the pandemic expands, marketers and customer experience professionals have done their best to keep up with and bridge swiftly shifting consumer and brand needs.We rapidly transitioned from a period when brands debated if they should communicate about

With COVID-19 recently declared as a pandemic, workplaces need to think long and hard about their strategies for the foreseeable future.  Roberta Witty, VP analyst at Gartner who specialises in security and privacy said there are a number of things businesses can do, beginning with establishing an emergency or crisis

Around the world organisations’ interest in blockchain is waning. But some enterprise programs are now beginning to demonstrate value, provided businesses can integrate nascent systems and solve blockchain’s often overlooked non-technical challenges. Nelson Petracek, the global CTO of TIBCO – a software infrastructure company that works with companies like Mercedes,

COVID-19 has disrupted operations and will have prolonged impacts on continuity of operations, modes of working and growth patterns. CIOs need to respond to the crisis with both short- and long-term actions to increase resilience against future disruptions and prepare for rebound and growth. Impacts Organisations face challenges to the

To gain a deeper understanding of marketing’s impact, Gartner research shows there are four distinct methods that marketers can employ to gain deeper insights.  Marketing mix modelling (MMM), Multitouch attribution (MTA), Holdout Testing and Unified Measurement Approaches (UMA) should be used to get a better understanding of the impact of

Salesforce has hailed its rejigged online-only World Tour event as a success which collected over a million social media impressions, in one of the early tests of the impact of coronavirus on the industry. But research suggests event attendance is a huge driver of business for hosts and exhibitors and