Gartner

With budgets already strained by COVID-19, Marketers must find new sources of funding for efforts to address customers’ top of mind concerns – such as social justice and community health and safety. Not only have customers’ needs and behaviors shifted in response to the pandemic, but so have their expectations

Marketers remain the gimlet-eyed optimists of the management team, believing the worst of the economic impact of COVID-19 will pass quickly. The bosses, however, do not agree, according to Gartner’s annual CMO Survey which was released overnight. “Gartner data from a poll of CFOs showed that the majority (almost 60

A key component of marketing agility is helping marketers understand the trade-offs between the benefits and the costs of constant “improvements”. A silver lining of the past few months has been the surprising moments of agility marketing teams found during a time of high uncertainty.  Overnight, marketers successfully transitioned to

The success of digital marketers depends on martech but we need to be better at measuring value. Technology by itself does nothing but as digital marketers our success depends on it. How you utilize and measure your martech determines how successful you and your organization will be. When measuring their

A key component of marketing agility is helping marketers understand the trade-offs between the benefits and the costs of constant “improvements”. A silver lining of the past few months has been the surprising moments of agility marketing teams found during a time of high uncertainty. Overnight, marketers successfully transitioned to

Marketing operations leaders may not be the ones tasked with executing digital marketing initiatives, but nonetheless, they’ll have an essential role to play in helping organisations migrate to the new digital normal. The flight to digital was already well underway pre-COVID. Recent developments have simply hastened the shift. Consumers and

Monday marks two years since the introduction of the General Data Protection Regulation, Europe’s wide ranging data processing regulations. Billed as a strong deterrent with penalties potentially in the billions, GDPR was widely expected to help citizens wrestle back their data from the companies which have for years harvested, traded

One of the key challenges organisations face when looking to commission security projects is the prospect of having to justify the large spend to the board. It’s difficult to present complex security problems in business language that will resonate with business leaders. The question of “What metrics are useful to

Over the past two months, company directors have abandoned the salubrious trappings of Mahogany Row, with its impressive oak boardroom tables, stunning city views, and all those oh-so-comfortable American Heritage leather chairs. These days they are slumming it along with salaried hoi polloi. That means sharing a small box on

Tech spending in Australia is forecast to decline 6 per cent to just under A$88.8 billion in 2020, with the biggest falls in devices (PCs, tablets, smartphones) and data centre technologies, according to Gartner. Worldwide IT spending is projected to total $3.4 trillion in 2020, a decline of 8 per