In recent years, the traditional agency of record relationship where a select agency handles the complete scope of assigned marketing and advertising functions has given way to more of a project-based approach across multiple agencies. This includes not only the growing number of in-house agencies (Gartner’s 2020 Marketing Operations and
Digital risk continues to grow in importance for corporate boards as they recognize the critical nature of digital business transformation today. In fact, in Gartner’s 2020 Board of Directors survey, 67 per cent of respondents stated they view digital as the top business challenge for 2020 and 2021. Not only that,
The onset of the pandemic health crisis is now an ongoing factor in social, economic and our personal lives. Expectations for the crisis having a short-term impact were prevalent in the spring. As executive expectations give way to a grimmer reality, Gartner’s Q2 2020 IT spending forecast anticipates declines in U.S.
For retailers COVID-19 has ramped up the pressure on their digital transformations as store closures increase the importance of ecommerce revenue relative to offline sales. While some retailers are rushing to get online for the first time, even those with a strong digital presence and logistic infrastructure now need to
Bias is one of the stereotypical dangers of AI. Those who refer to bias are often biased against… AI bias. We have seen enterprises spending unnecessary resources to eradicate AI bias because they presume without due diligence that bias is always bad. Meanwhile, bias is a natural effect of learning.
As the saying goes, necessity is the mother of invention. We saw that play out when lockdowns caused by COVID-19 drove an upsurge in digital innovations by retailers. Shoppers who were used to browsing for products in stores suddenly lost the option to do so, while brands could no longer engage
Despite labeling it a priority, only 12 per cent of HR leaders feel their organisation has been effective at increasing diversity representation, according to a survey by Gartner. Based on a global survey of 113 HR leaders conducted in April 2020, Gartner said there are three organisational barriers to the
Consumer relevance is an always-on challenge for retailers and brands, and the ongoing uncertainty created by the Covid-19 pandemic has made predicting what will be relevant to customers even harder. What does a back to school message look like when we’re still questioning if kids will even go back to
Leaders must master two styles of leadership during a crisis: acute, to respond to the initial chaos; and chronic, to manage the long and often uncertain path to recovery. That’s the view of Gartner, expressed in a recent report titled, “Acute vs. Chronic Leadership during the Covid-19 Pandemic”, authored by
With budgets already strained by COVID-19, Marketers must find new sources of funding for efforts to address customers’ top of mind concerns – such as social justice and community health and safety. Not only have customers’ needs and behaviors shifted in response to the pandemic, but so have their expectations