Gartner

One way or another your success in selecting your martech partners will define your career opportunity. Selecting new martech to integrate into your stack is a high stakes proposition. An incorrect decision creates financial risk for your organisation, can damage existing systems and capabilities and even lead to increased staff

Recent stories in the press show how migrating applications and their associated data to the cloud isn’t as simple as lift and shift. Sure, the marketing phrase makes the effort sound easy: what can be simpler than taking ‘process A’ from one location (ie on premises or in a data

Gartner’s retail team collaborated on this set of new year’s resolutions for retail CIOs. The dawn of a new decade is the perfect time for retail CIOs to get serious about the changes necessary for digital transformation success. Gartner clients can leverage research that identifies five key areas that will

CX

Year-end articles and blog posts about hot trends are popular. People enjoy reading speculative predictions, and writers are happy to collect the clicks earned by lofty and alarming statements about the pace and breadth of change. Since both writers and readers love them, the annual slew of CX predictions are

Customers are demanding greater levels of contextualisation of products and services. Retail CIOs can leverage intelligence to capture deeper insights, anticipate customer needs and proactively deliver across every touchpoint. Retailers must reinforce their store’s position as an integral part of delivering unified commerce. Gartner’s recent research Predicts 2020: Consumers Determine

personalisation marketing

By 2025, 80 per cent of marketers who have invested in personalisation will abandon their efforts due to lack of ROI and the risk of customer data management according to Gartner.  The Gartner report, Predicts 2020: Marketers, They’re Just Not That Into You, noted 27 per cent of marketers believe

Boardroom

Are you a newly appointed CTO? Have you recently promoted someone into a CTO role? Or perhaps hired someone externally to be accountable for overseeing the use of technology in your organisation? At Gartner, we’re seeing the CTO role evolve in response to the demands of digital business. Digital business

Leadership leader in front

Gartner has identified Okta as the leader in the access management market, clearly dominating both on its ability to execute and the completeness of its vision. Access management (AM) has emerged as a critical corporate capability as organisations seek to provide seamless and secure access for employees and customers alike

Fears of geopolitical instability may impact the global offshore services market, as sourcing, procurement and vendor management executives review their options to mitigate risk, according to Gartner. According to the report “Mitigate Offshore and Nearshore Service Delivery Location Risks Created by Geopolitical Instability” the offshore outsourcing market has been relatively

This week Salesforce named Microsoft Azure as its public cloud provider for marketing cloud. Microsoft is the fourth IaaS platform on which Salesforce wants to run its software. The Salesforce relationships with Amazon AWS and Google Cloud were dated back to 2016 and 2017 respectively. The last partnership with Alibaba Cloud was sealed