Disney+ logo

More than two million Australians have signed up to Disney’s new streaming service four months after its launch. Back in 2015, it took Netflix six months to attract over 2 million customers when it launched locally.  The new data comes from Roy Morgan Single Source, a comprehensive consumer survey, derived

Providing CMOs with more data-driven ways to plan and buy TV will help them justify how they spend their ad dollars in premium broadcast environments, argues Mark Lollback, CEO of media agency GroupM. Lollback was speaking to media ahead of the launch of GroupM’s addressable TV business, Finecast, which officially

Foxtel has a “death watch list,” companies it has identified that are heading for extinction. Speaking on a panel at ADMA Global Forum yesterday Andy Lark, CMO of Foxtel, revealed the pay tv channel had conducted its own analysis of leadership roles and company performance across Australian businesses. According to

smartphone, social network

Foxtel has incorporated LivePersons native in-app mobile messaging service, LiveEngage, into the MyFoxtel app, allowing Foxtel customers to connect directly to customer service teams via instant messaging. The move marks an Australian first in providing enterprise in-app messaging at scale to streamline customer communications according to the companies. Sign up for

A crime wave swept over Australia last night as millions of pirates swarmed around Foxtel to download the Game of Thrones season premiere illegally. Securing their gold medal status as the world’s most enthusiastic thieves of intellectual property, local Throners hit BitTorrent more than a million times to grab a

Pay television leader Foxtel has confirmed that it will bring its programmatic digital video advertising operations in-house. The company is also looking to invest more of its branding dollars into digital video ads, and will launch branded video ad campaigns using programmatic software. Foxtel is likely to be the first