Forrester

Less than a quarter of CMOs are directly responsible for their organisation’s digital transformation, according to Forrester, which argues marketing chiefs are too preoccupied with short term ROI initiatives and competing priorities to lead long term strategic change. Register now for Which-50’s webinar on the disruptive impact of chatbots! However they

building blocks growing success

Silos are busted, time to market accelerated and IT resources are much simpler to utilise when organisations have an effective integration platform as a service (iPaaS) regime, according to a Dell Boomi commissioned study by Forrester. In the study to assess the economic impact of shifting to the cloud, Forrester created

This year leaders focused on digital transformation and CX however some came to the realisation these strategies are hard, costly and challenged the way they run their businesses. Despite the effort made, CX performance was flat and more than 50 per cent of digital transformation efforts stalled, according to Forrester.

digital data analysis asset management

Given the amount of content they create, all brands are now media organisations now. That’s the view of Forrester Research, outlined in a recent Wave Report into Digital Asset Management for Customer Experience. The importance of content has placed the issue of digital asset management (DAM) front and centre with

Marketing

Oracle Eloqua, part of Oracle Marketing Cloud, is the top-ranked business to business (B2B) marketing automation platform, leading its competitors in the current offering, strategy and market presence categories, according to the latest Forrester Wave research. The report also named Marketo and Salesforce as leaders, and Act-On Software, SAP, and

Commonwealth Bank in the leader in Australian mobile banking, cementing its top ranking for the second year in a row in a study by Forrester Research, which evaluated the mobile apps of Australia’s big four banks. Forrester’s report found CommBank leads the pack saying the bank blended “…extensive functionality with

Professional women

Imagine a juggler with 20 balls in the air, balanced on one leg, and beset on all sides by unreasonable people, each of whom desperately wants to add just one more ball to the mix. And the juggler has only two words in their vocabulary when asked to explain if

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India is set to overtake Australia as 4th largest online retail market in Asia Pacific in 2019, according to Forrester research. The analysts have updated their outlook for APAC’s ecommerce market with data showing that the region continues to be the largest for online retail sales globally, comprising both the

social media, mobile, smartphone

The Cross Channel Campaign Management (CCCM) market is still growing but five vendors stand out, according to a new Forrester Wave report. The “leaders” category includes Adobe, IBM, Oracle, SAS and Salesforce in the Forrester Wave Cross-Channel Campaign Management Q1 2018 report. In a seperate Forrester report, Adobe and Salesforce

The enterprise marketing software suites (EMSS) market has begun to consolidate, according to a new report from Forrester which also evaluated the market’s top vendors. Adobe and Salesforce came out as the top overall vendors. More than half of global marketers at B2C enterprises have already adopted EMSS with another