Spending on technology products and services will grow 5.7 per cent in Australia this year, reaching $A99.6 billion in total, according to Gartner. Local organisations will spend nearly $A5.4 billion more on hardware, software, and ICT services than they did in 2019. Globally, Gartner is forecasting IT spend to reach

Digital marketing consultancy Switched On Media says its ability to forecast the performance of search campaigns accurately has improved since it deployed predictive marketing software from Kenshoo. The Sydney-based consultancy, which counts Southern Cross Travel Insurance, Sleepmaker and The Athlete’s Foot as clients, said it has selected Kenshoo to deliver