Flash storage vendor Pure Storage says it spent its first decade reinventing storage. The next ten years, the company says, will be about delivering storage as a service and building out storage “environments” rather than products. “[We are] really transforming storage, from being just a set of boxes, into being

In order to deliver a modern data experience the storage component of tech stacks need to be virtualised, according to Pure Storage CEO, Charles Giancarlo. It is a necessary step if organisations are to create the “cloud-like environments” on premise and the Pure chief wants to do it over “the

Flash storage provider Pure Storage today announced an expansion of its flash array product line, with FlashArray//C, a new “cost-competitive” flash alternative to disk storage, and DirectMemory Cache, a new lower latency storage class memory. Launched today in Austin, Texas at Pure Storage’s annual Accelerate event, the upgrades – and

Pure Storage today announced new services to allow customers to transfer workloads between on-premise flash array storage and public clouds. The company says it wants to match its enterprise customers’ vision of a multi-cloud environment as organisations realise the different environments have their own strengths and weaknesses. According to Pure

Data and analytics are becoming increasingly critical for Formula One racing teams. But for the underlying data storage systems, reliability and simplicity is king for current champions Mercedes. Yesterday Finnish driver Valtteri Bottas won the Australian Formula One Grand Prix in Melbourne and along with teammate and race runner up

Apple appears to be bracing itself for a turf-war with the ad-tech community, stepping in to protect its users from Facebook’s increasingly nefarious privacy practices via an upgrade to its Safari browser across mobile and desktop. At this week’s annual WWDC conference, Apple’s SVP of software, Craig Federighi announced that