Eyeota

Nine months on from the introduction of Europe’s General Data Protection Regulation (GDPR) and the first major fine has been handed down to Google for not being transparent and clear enough with consumers about how their data is being used. While Google says it plans to appeal the €50m fine,

Expenditure on programmatic advertising campaigns targeting Australian travel audiences grew by 140 per cent year-over-year in 2017, according to new analysis by Eyeota, the global leader in audience data. Eyeota’s new Eye On: Travel report details the latest consumer insights and trends for travel as well as overall audience data

Audience data company Eyeota has announced a US $12.5 million Series B funding round to spearhead additional growth in 2018. The company was founded simultaneously in Singapore, Australia and Europe in 2010 and has remained independent and enjoyed strong growth locally, as well as launching into the US. WHICH-50 Reader

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Peter Hunter is the new general manager, ANZ for audience data company Eyeota. Hunter brings more than 20 years experience across agency and sales with his skills in digital strategy, managing business growth, leadership, media, search and direct marketing. He will report directly to Andrew Tu, Managing Director Eyeota APAC,