experimentation

The digital era has produced a generation of extraordinarily successful businesses which have delivered both global scale, and at a breakneck pace. But what sets them apart from other types of companies, for instance, a traditional retailer or a media business? According to a new report from Optimizely, it is their

Creative boost, rocket, growth, paper

Optimisation platform Optimizely is gaining traction in the Australian market, as more businesses turn to software to help them run experiments to improve their digital channels. Twelve months after opening its Australian office, Optimizely has signed up 24 new customers locally, on top of renewals and expansions within its existing

Amazon, Microsoft and Facebook are all companies that proudly trumpet their ”culture of experimentation” as key to their success. But for those looking to replicate such success, it’s not as simple as waking up one day and deciding that your businesses will implement just such a culture, according to Jon

Successful innovation is not about getting it right the first time. It’s about getting there first — creating something that is novel and has value. And getting there first repeatedly demands experimentation at scale. Stefan Thomke is professor of business administration at Harvard Business School, and a powerful advocate for

Senior executives with a history of change-management practice behind them understand the importance of the interdependencies between people, process, and technology. Each of these areas needs to be understood in terms of its potential impact upon the others when an organisation embarks upon a transformation program. But there is another

Executives have a unique role to play in encouraging the practice of experimentation within their companies. But arbitrary deadlines and a narrow focus can often hinder the process. According to Hazjier Pourkhalkhali, Global Head of Strategy at Optimizely, there’s two key thing execs need to focus on to encourage experimentation:

For decades, developers and project managers took comfort in the waterfall method of application development. Resource allocation seemed intuitive, management had an easily recognisable progress path, and eventually, customers were delivered new products and services significantly better than they previously used. Download: Getting started with product experimentation Attend: Modernize 2018 Also read: Product