Naomi Simson David Anderson announce LimeTonic acquisition

Australian ecommerce business Big Red Group (BRG) has acquired events and experience marketplace Lime&Tonic. The latest acquisition follows the launch of IfOnly in June this year, and the group’s acquisition of Adrenaline in November 2018. Webinar: Can I Trust You? Building Customer Trust into Better Experiences. Register today! Download: Strategy

coffee couch using tablet tablet customer smartphone devices

Customer experience sounds like a glib throwaway phrase used to try and hook a business into either buying a new sales system or marketing plan. After all, it’s obvious isn’t it – keep the customer happy they buy more. Surely, it’s as simple as adding comfy chairs and good coffee