experience economy

Brands claim to compete on experience, rather than just products or services. It is a widely used tactic, employed by both the brands themselves and the vendors selling the technology that helps deliver them. During an Oracle CX event in Sydney this month, executives from Oracle CX and local customer

For consumers there are now so many services that compete for their money every day. For brands, engagement is more important than ever which means every experience they provide needs to be personal, memorable and effective. This is the reason why delivering world class customer experiences across all channels and