Experience Cloud

As Adobe’s annual global Summit wraps up in Las Vegas, Which-50 has learned that some of its biggest customers are committed to building a worldwide Adobe Experience Cloud user group and developer community they are calling the Adobe Global Community. They are aggregating and formalising — via a mutual benefit

After a busy year of acquisitions Adobe CEO Shantanu Narayen is overhauling Adobe’s Digital Experience business to make room for Marketo and Magento. As part of the reorganisation, executive vice president and GM of its Digital Experience business Brad Rencher will be leaving the company. Rencher joined Adobe in 2009

adobe headquarters

Adobe has unveiled several new features for its Experience Cloud at the National Retail Federation’s Big Show in New York this week. These features utilise Adobe Sensei, the company’s AI and machine learning technology. One of the new innovations is a virtual analyst in Adobe Analytics which leverages Adobe Sensei

The University of NSW (UNSW) is implementing Adobe Experience Cloud as part of a five-year deal to overhaul its digital ecosystem and improve its integrated marketing capabilities and personalised communications. The partnership will turn UNSW’s complex digital ecosystem into a single-view platform to improve digital experiences for its students, researchers,